Our Plan

We have a strategy that is working and an organization that is delivering results.

Executing a Strategy that is Working

In recent investor meetings, we are highlighting the strategy and plans P&G is executing to create value for consumers and for all of P&G's shareholders. There is one clear message: P&G is a profoundly different much stronger, and more profitable company than it was just a few years ago.

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Raising the Bar to a
New Standard of Excellence

We are raising the bar to a higher standard of performance for all our brands, with greater superiority in all elements of the consumer proposition. Success on all five of these elements represents a significant opportunity to accelerate top-line growth.

Superior Products

Superior Packaging

Superior Brand communications

Excellent In-store and Online Execution

Winning Consumer & Retail Customer Value Equations

After using Tide PODS for four weeks, consumers lowered their assessment of their previous detergent by more than 10 points.

P&G has an approx. 80% scent bead share in the markets where we compete, supporting overall category growth of nearly 20% in fiscal year 2017.

The Always #LikeAGirl campaign has started a movement to help girls feel more confident—and has helped Always gain more than two points of U.S. market share.

Pantene’s new, simpler in-store shelf design has helped generate record market share for Pantene in Brazil in fiscal year 2017.

Our super-premium SK-II skin care brand is delighting consumers, and has delivered consistent double-digit growth in fiscal year 2017.

Building a Better Company

Learn how our new standard of excellence, a strengthened portfolio, a productivity mindset and an empowered organization are helping us get there.

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A New Standard of Excellence

We are setting a new standard of excellence across a strengthened portfolio of 65 brands in 10 core categories. Learn how we are raising the bar across all elements of our consumer value proposition including product, packaging, communications, retail and value superiority.

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A Focused Portfolio

P&G is a very different company today than it was in the past. We’ve developed a strengthened, streamlined portfolio focused on 65 brands in 10 core categories. Learn how we are raising the bar to a higher standard of performance for our brands, with greater superiority in all elements of our consumer value proposition.

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Empowering Culture

P&G is dedicated to strengthening our organization, culture and accountability. By moving resources closer to consumers and deepening the mastery of our employees, we are succeeding with greater speed and agility. Learn how we are focusing our efforts and creating P&G shareowner value.

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Investing in Growth

P&G is raising the bar for productivity to provide the fuel for growth. With this approach, we’ve saved $10 billion over the past several years and plan to save up to an additional $10 billion by Fiscal Year 2021. Learn how we are focusing our efforts and creating P&G shareholder value.

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