Leadership Brands that Respond to Innovation and Deliver Meaningful Consumer Benefits
P&G has transformed itself with a streamlined and focused portfolio of leading brands in highly attractive, daily-use household and personal care categories where products solve problems and performance drives purchase.
We are raising the bar to a new standard of excellence in our products, packaging, communication, in-store execution and value proposition. We strive to develop innovative products that are so good, consumers don’t want to part with them. When we raise the bar, our brands drive market growth, leadership market share, sales and profit, and ultimately shareholder value.
A stronger portfolio of categories and brands where products solve problems and performance drives purchase.
After using PODs for a four-week test period, consumers consistently lowered their assessment of their previously-used detergent. Using Tide Pods changed consumers’ performance expectations of a laundry detergent.
Fabric Enhancers are the fastest growing segment in the Fabric Care category, growing mid-single digits. Scent beads are the fastest growing form, growing at a 20% rate. P&G’s scent bead offerings are growing over 30%.
Always Radiant is preferred 4.5 times over competition in controlled tests. Sales are up mid-teens, driving market growth of the super-premium segment to +7%. Radiant share in the U.S. pad market is growing.
Globally, the pants market is growing 15% and is now ~25% of the diaper category, up 3% vs. year ago. P&G is the global leader in pants with 28% share, up 5% vs. year ago.